Lifewater International is the oldest water development non-profit in the United States, helping over 2 million people in developing nations get access to clean water. Clean water transforms lives - not only by saving the lives of vulnerable children, but also empowers women to get access to education and work (instead of spending hours fetching water each day).

In 2016, I worked in-house and helped refine their brand to assist with their aggressive $3M fundraising goal. I led the complete redesign of their website to explain their updated vision, share live program updates from the field, and designed web pages for digital fundraising. We also did a significant amount of direct mail campaigns, from appeal letters, annual reports, and newsletter which I lead all print coordination and design.

In addition, I laid the foundation for a strong visual brand, which they have continued to build upon in the following years to expand their fundraising goals (now up to $6M) and programs further.

Lead designer for Thermos email program, with a focus on their new brand aesthetic and leveraging animated GIFs for visual interest.

Willow Pump is an innovative wearable breast pump that allows moms to wear their breast pump anywhere they want to go. As an exclusive pumper myself when my daughter was a baby, it was an honor to be able to design for this brand.

I was the lead designer for Willow Pump’s email program, developing visual systems that aligned with their recent rebrand. Because of my experience as a pumping mom, I also contributed to content ideas for their email program.

Lead designer for TAFT clothing’s email program which elevated the company’s branding and and focused on promoting new releases of shoes.

Cubcoats is an up and coming toy brand that sells kids jackets that turn into stuffed animals. This new brand leaned on our agency to develop their email program, as well as help inform this visual aesthetic. I was the lead designer on the account and worked closely with the our team to provide inspiration, art direction and quality design for their email marketing.

Lead designer for this major lingerie brand’s email program, I led the seasonal art direction of email campaigns, which also informed their website creative.

Internally, I led creative workflow for this account, coming up with innovative approaches to streamline client requests, determine ways to collaborate with the larger creative team to brainstorm fresh ideas, and developed review processes to keep creative cohesive.

Starting as a freelancer in 2013, I was the primary designer for the agency and helped them evolved their brand from a small startup agency to an award-winning agency.

When I joined the agency full-time in 2016, I began collaborating with their Marketing Director on a full website redesign, brand repositioning, and content marketing strategy. Our efforts led to a significant increase in clients and employee growth, a handful of impressive awards (Inc 5000, Ad Age Best Place to Work), and the eventual acquisition by Elite SEM.

To see the full website redesign, visit emailaptitude.com.

Profta is a reviews website that publishes reviews of crowdfunding projects to ensure projects are being accurately represented for people to invest wisely.

Profta hired me as freelance designer to create a logo, branding system and full website design in 2017. Together, we developed their minimum viable product (website) and a strong brand message to help raise capital.

To view the full website, visit profta.com.

During my tenure at MINDBODY, the company went public in June 2015. As part of the IPO team, I produced a series of testimonial videos for the roadshow, working closely with clients to share their stories about how MINDBODY transformed their business. 

In addition to the videos, I provided design support to all other assets of the IPO, such as the S-1 cover design, graphics, team headshots, and Times Square billboard graphics during the bell ringing.

MINDBODY Connect Workplace was an innovative corporate wellness program from MINDBODY that leveraged their network to sell to corporate clients as a employee benefit.

Unlike other wellness programs with a single wellness benefit (i.e. gym membership), the Connect Workplace program provided employees with a credit card with funds they could spend anywhere on the MINDBODY network. 

I was the lead designer of the Connect Workplace brand and worked closely with the Director of Sales and Program Manager to develop a deep understanding of our customers and our business needs.

Projects ranged from full website design, sales enablement collateral, email design and other branded assets.

Jonathan Antin is known Hollywood's stylist to the stars and one of the most successful salon owners in Los Angeles. It is no surprise he chose MINDBODY software to manage his salon, Jonathan and George. As an official spokesperson to MINDBODY, he is helping other salon owners learn about how the software helps his business.

On the project, I was the lead designer and producer for the campaign which included a lead-generation microsite, series of videos, and advertising campaign (print and web).

In 2013, Shopatron decided to undergo a complete overhaul of the Shopatron brand. This comprehensive rebrand include the logo, website and all branded assets. Working closely with a branding agency, Thinktiv, I acted as the lead designer to help inform their designs of our company and strategic goals, take their branding guidelines and apply to all public facing assets. 

Post launch, my job was to maintain and evolve brand and build its reputation for demand generation.